Digitized Marketing in a Non-Digitized Way

Today, the “in” thing to do is to do everything online. Socializing for example can be done through web messengers, through chat or through online forums. Gone are the days when you need to talk on the phone or to meet up with someone just to converse with them. Another “in” thing right now is how people express themselves. Before, people never had to avenue to show their thoughts and feelings about an event, a place or just about anything. Now, people have blogs to rant and rave on their personal lives and their interests. With this in mind, people want attention but with all the blogs and personal websites out there, how can they have an audience? In reality, most blogs get left behind and so a dilemma – how do you promote a site? Most people will say use the internet as a tool. Buy online ads, promote on websites and blogs, etc. what this people don’t know is there is another way of promoting your site and it is as simple as printing a page.

What we want to talk about is how to promote your site using sticker printing. Sticker printing entails that you print out a page, stick it onto an object and flaunt it around. What we propose is to stick your prints onto laptops. Laptops are one of the few things that can be connected with technology and most people lug around laptops right? Just imagine you seeing a website logo on a laptop, what would you think? You guessed right – it lures you.

Instead of having a hard time trying to buy yourself a sticker page and printing your own logo with your cumbersome printer, you can easily order online using PSPrint. They have the capability of printing customized stickers of any size or shape up to 12.5” x 17”. Start advertising in a non-digitized way and be amazed with the results.

Rewards for Your Business Promotion

Rewards such as promo discounts or tokens are simply for the purpose of making customers patronize your product and be loyal to it. It is easy to come up with a list of potential rewards to give to customers, but the challenging part is knowing which ones will work for your customers and select the most effective.

Retailing businesses are the ones which often use rewards to gain customer loyalty and promote their products. Usually, retailers would give discounts during a promotional period called “sale”. Naturally, customers would love those sale periods. Who doesn’t like products on sale? Nobody. But it is important to know that this reward scheme pleases customers on specific times only. Clearly, sale periods lack the continuous effect of delighting the customer and making them loyal. And so, there’s the other scheme called raffles. Many would say that, the bigger the prize at stake, the more customers will be attracted and pleased by it. But just like the sale periods, raffles only have a momentarily effect and can not guarantee customers’ loyalty in the long run. So how do you make rewards work?

It is very important that a reward should have a continuous and infectious effect on the customer. That’s to say, besides gaining the loyalty of the customer, a reward should make him endorse your product to other people as well. An example of this would be a coffee shop. To reward a coffee aficionado, you should give him the very thing he likes – coffee. But the manner of giving him a coffee should not be like sale periods that are pre-announced and only at specific times. What can be done to improve this reward scheme is to have a daily reward challenge. Every business day the coffee shop will give away one of the products they sell. And then a criteria or challenge like, “The 369th customer for the day takes home the reward for the day.” This reward scheme would continuously give the customer the feeling of surprise and being lucky. Or if they don’t get pick for the day, it will give them the feeling of looking forward to the next day thinking it they might get lucky already. And on the side of business owner, this reward scheme is a good opportunity to make his customers know all of his products and have a free try of them. This is especially good for promoting new products and effectively gaining more loyal customers in the future.

No-Cost-Marketing is (Internet) Social Networking

There are traditional ways of doing marketing for a business and these are through print, radio, and TV. But with the advent of internet, there are now more ways to promote a product and reach more customers. Features such as websites were the first means of marketing through the internet. But having a website seemed to be very expensive especially for starting businesses. And so, cheaper alternatives have risen because of this marketing challenge.

Business owners and starters now have two better internet marketing options – a blog or an account at a social networking site. Blogs can come with a price or for free. But usually, they are still way cheaper than a website. In it, one can customize the things posted in it. There are those personal blogs that sell the products or service of the blogger. But this internet marketing option did not gain as much popularity as the second one, primarily because it stands alone and lacks the exposure called social networking.

Social networking sites have mushroomed the internet due to their huge popularity. Its concept is basically putting people from any parts of the world in one network where they are free to socialize with one another. All social networking sites begin with creating an account and then presto – a webpage for each member absolutely for no charge. The members in a social networking site can view each others account or webpage. And hence, if one puts his product on his own webpage, then others can view it and the power of the word-of-mouth marketing begins to take place. It is an internet marketing effort that has a global reach and for no cost at all – totally great for business starters.

Jy Mec Business, Finance and Investing

JY Mec is a resource for useful information related to business, finance, investing and economy. Here at JY Mec, you can always stay in the know on what is currently happening in the business industry. Whether you are looking for tips on investing, latest business news or looking for any business information, JY Mec is your business resource.

If you are a business person, then you should be readin JY Mec!