The Carpet Market

Who should be the target of a Carpet Cleaning Franchise? There are only two chunks of the carpet cleaning market, household clients and commercial clients. And the answer to the question will depend on the franchise’s service capacity.

Most of the time, household clients seldom require the service of a Carpet Cleaning Franchise. Actually, most households require cleaning their house carpets three to four times annually. Though it is infrequent, as a newbie in the carpet cleaning industry, serving household clients is your rightful target.

The size of a household carpet depends on the size of the room it will be placed. This is the same for commercial carpet installation. And since commercial areas are bigger than household areas, household clients have smaller carpets than commercial clients. A typical household carpet can be cleaned by one carpet cleaner manually in a maximum of two hours. But a commercial carpet cleaning, especially large commercial areas, are done by more carpet cleaners (around four or five perhaps) and will most likely take a lot of time if done manually. That is why most commercial carpet cleaning are done using scrubbing and drying machines. If you have just started the carpet cleaning business, you might have a hard time if you aim to bite something more than you can chew.

Thus, it is safe to start small and think big in the future. As you gain experience, having new clients and bigger profits, soon you will be able to serve both chunks of the carpet market.